I know my readers and friends really stepped up to the plate... I'm sure some of you did it on your own or because you saw it on someone Facebook wall, but 287 of my friends are also fans! So totally awesome!
On Thursday, February 24th ShopRite delivered 4,800 jars of peanut butter and jelly to Philabundance as part of the Spread the Love food drive. For the second year in a row, ShopRite pledged to donate a jar of peanut butter or jelly for every new Facebook fan Philabundance acquired from January 31st through February 14th. The 15-day Spread the Love campaign gained nearly 4,800 new fans for Philabundance, a more than 50% increase from last year’s food drive.
The second annual Spread the Love food drive offered neighbors in the Delaware Valley easy ways to give back to the community, all in the name of love and just in time for Valentine’s Day. Ways to ”spread the love” included becoming a fan of Philabundance on Facebook, attending the Spread the Love event to donate jars of peanut butter and jelly or signing up for Philabundance’s e-Newsletter, FreshNews. Those who signed up for FreshNews and also attended the event with a PB&J donation were entered in a contest to win a $500 travel voucher from US Airways.
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